WE tv’s MARY MARY SEASON THREE PREMIERE DELIVERS NEARLY ONE MILLION TOTAL VIEWERS, UP +62% OVER THE SEASON TWO DEBUT
Last night's season three premiere of WE tv's original series Mary Mary (Feb. 27, 9-10 pm, ET/PT) delivered nearly one million total viewers, up an impressive +62% over the season two premiere. The show also greatly increased its performance across key demos.
Highlights of the season three premiere (versus season two premiere) include:
P2+: 958,000, +62%
A18-49: 582,000, +59%
A25-54: 566,000, +55%
"We're extremely proud of this amazing viewer response to the return of Mary Mary, on the heels of the finale of our newest hit, SWV Reunited," said Marc Juris, WE tv's president and general manager. "The network has strong momentum with both new and returning shows and it all starts with compelling programming viewers want to watch."
Mary Mary ranked #2 on Social Guide among primetime cable reality shows for Thursday night, with Twitter comments up +20% over the season two premiere.
Mary Mary is produced for WE tv by Entertainment One (eOne) Television and executive produced by Tara Long, John Morayniss, Eric Hoberman and Howie Long. Lauren Gellert, SVP of original production and development, and Kate Farrell serve as the executive producers for WE tv.
Source: Nielsen, Live+SD. Mary Mary S3 premiere (2/27/14 9p-10p) vs S2 premiere (12/6/12 10p-11p). SocialGuide- based on primetime cable reality rank on 2/27/14. Subject to qualifications by request.
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